What is EPC in Affiliate Marketing? [Explained]

Earnings Per Click or EPC in Affiliate Marketing is a common payment model used for affiliate schemes and a formula that affiliate marketers can use to calculate the bulk value of the click-throughs that they bring to their affiliate partners.

Basically, EPC in affiliate marketing is a formula using which you will get an average value of every click you send to your affiliate partners. Earnings Per Click or EPC is an affiliate marketing formula to find out the average amount of commission you earn per traffic you send to the affiliate partner.

Earnings Per Click(EPC) is used in affiliate marketing and Pay Per Click (PPC) is used by advertising networks. Some advertisers pay you per click-through you (your website/blog) and it is termed as Pay Per Click or PPC.

EPC is a very important factor to be a successful affiliate marketer. EPC indicates your earning potential in affiliate marketing and the affiliate network you choose.

What is Earnings per Click or EPC in Affiliate Marketing?

Earnings Per Click or EPC is a very common payment model for affiliate marketers/publishers to calculate the value of the click that you bring to your affiliate partners. It is the formula to find out the average value of the clicks you send to your affiliate partner or merchant.

Please remember that the affiliate partner doesn’t pay you any amount per click, They pay you only on successful sale/lead generation. EPC is calculated to know your earning potential on that affiliate network.

How is EPC calculated?

To calculate the EPC, you simply have to divide the commission you earned by the number of total clicks. For example, if you receive a commission of $50 after sending 100 clicks (visitors) to the affiliate partner. Divide $50 by 100 = 2. Then your EPC is $2 but it does not mean that your affiliate partner will pay you $2 per 100 clicks. Earnings Per Click or EPC in affiliate marketing is the formula used to calculate to know the average value of the clicks (traffic) you send to your affiliate partner.

EPC= Total commission/total no. of clicks

Thank you for reading this blog post till the end, I hope this blog post helped you to know more about EPC in affiliate marketing. Please share this post on your social media. For authentic blogging tips Join with us on Facebook, Telegram and subscribe our YouTube channel.

How To Calculate EPC in affiliate marketing?

To calculate the EPC, you have to simply divide the commission generated by the number of clicks. For example, if you receive a commission of $100 by sending 1000 clicks to your affiliate partner, Now divide $100 by 1000 = 10. Your EPC is $10.

Hey, I am Keshab Chandra Behera an Indian Blogger, Affiliate Marketer and YouTube Personality based in Bhubaneswar, Odisha, India.

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